handmade playlist
Don't believe the hype about human music curators
There's a myth going around that music geeks are essential to good music curation. Just look at BuzzFeed writer Reggie Ugwu's glowing feature on the "small teams of anonymous, hardcore music fans [racing] to solve the record industry's toughest problem." Indeed, Pandora, Apple, Spotify, Tidal, Google Play, and the rest bend over backwards to make clear how much they rely on music experts, and there seems to be no worse slander than saying a competitor is dependent on algorithms. But do you really need a human to pick your music? In a world when we increasingly trust AI to pick our movies, dating options, email replies, scheduling, and much more?